This employee retention speaker and employee retention author can’t emphasize enough how important communication is in an organization’s employee retention strategies. It’s one of the key components to ensure that you are educating employees on how the business is run, shutting down a destructive grapevine and sending the message that you care and respect your people enough to share information with them. Unfortunately, most organizations communicate with their employees using a shot gun approach that simply doesn’t get their message across. The reason is that these organizations don’t have a written strategic communication plan to do so. The only way that this employee recruitment speaker has found to ensure that doesn’t happen is to put it in writing. By putting it in writing you increase the likelihood that you will take action. Taking action will shut down the fear that is driven by the grapevine. This fear can significantly increase employee turnover and improve employee engagement.
It’s been my experience that if you put your strategic communication plan in writing there is a far greater likelihood that you will have a comprehensive, systematic approach to your communication as well. Many organizations will occasionally do town hall meetings. Organizations that think their communications through and put it in writing will conduct town hall meetings on a regular schedule. Employees will grow accustomed to those meetings and see them as a forum to bring questions up at. Organizations that have it in a written plan will communicate organizational promotions and new employee announcements. Organizations that put it in writing will do regular departmental huddles.
There should be a written outline of all the ways the organization is going to communicate with regular intervals attached to them. There should even be a basic format or list as to how the meetings, notices etc. will be handled so that the people handling the communications cover the appropriate things during the communication activity. This ensures that the organization is getting the best bang for its buck with each activity. By consciously thinking about what you want to accomplish in each activity, you can determine what is the best way to conduct or perform the activity.
Your written communication plan does not need to be some huge document. It just needs to be thought out and put down in writing so that the leaders in the organization know what to do and can do it. The real key is to put the plan in writing. Otherwise, you are leaving your communication to chance.