This employee retention speaker and employee retention author recently had the honor of being asked to speak on the topic of employee retention at a world-wide conference. As most of my speaking is confined to North America, I didn’t realize that turnover is becoming a world-wide problem. People all over the world are changing and expecting more from their employers. Employers need to respond. They can’t think they are in a vacuum. With the workforce becoming more and more mobile, people are moving not only from state to state but from country to country to seek out opportunities.
This movement further enhances the challenge that employers face in the workplace to retain people. As we have a more diverse workforce, what appeals to one person may not be the same thing that appeals to another person. We make this same mistake with the millennial generation. The millennials are the most studied generation ever. We make some broad assumptions about how millennials think, act and respond to their employers. With this in mind, this employee retention trainer has found we make some dangerous assumptions about what appeals to people and what it takes to retain them in their workplace. So, how do you determine what a diverse workforce wants? Usually, the first way we respond is to conduct an employee engagement survey. That’s helpful, but it’s not good enough. I find there is a lot easier and yet a lot more complex way to find out…ASK!
Making the assumption that everyone is similar and not asking what people want can be a crucial mistake in your employee retention strategies. Instead, put your supervisors and managers to work and have them ask every employee that works for them what is important to them. You will get totally different answers from every person because every person is different. Once you have the answer, then you put your leaders to work thinking about how to develop an overall retention strategy that is customized for each individual that works for them. It’s really pretty simple when you think about it. It’s just not easy. If it were easy, everyone would do it and have great employee retention. But, the tough things in business and leadership are never easy.
If an organization works to develop a customized plan for each person, much of our employee turnover would disappear. Instead we develop broad-based plans that work to some extent and still keep losing people. If you want to solve your employee retention issues, you need to ask and then act on those responses. And of course, always remember to Give Your Employees C.R.A.P.® (Caring, Respect, Appreciation and Praise) because…C.R.A.P. Works!