This employee retention speaker and employee retention author has the unique perspective of also being a “headhunter” in the manufacturing sector. This gives me the opportunity to hear first-hand what people are thinking and to understand their emotions. Like 9/11 and the crash in 2008 and 2009, I’ve found that because people are scared and nervous, they are far more talkative. They tell you things they normally would not tell me. Here is what they are telling me.
Frankly, some employees are wondering if their employer cares about them as people or simply sees them as a way to get production out of the factory, work a construction site, process paperwork, etc. Caring…the “C” in C.R.A.P. is essential to building employee loyalty. What better time to build employee loyalty than in a time of crisis? Here are several ways to not only maintain employee loyalty but build employee loyalty in a time of crisis:
- Communicate! Communication is always important, but it is critical in a crisis. Clients this employee retention consultant works with have doubled their communication efforts. Senior leaders, managers and HR are more visible than ever and they are talking with employees about their fears and answering employees questions. They know a lack of information drives speculation and fear. They are also doing letters to the homes…yes letters! They are doing FAQ sheets to address questions they have heard. Great creative and start communicating. Start OVER communicating!
- Use your EAP! (Employee Assistance Program) Make sure that people know about it and what the EAP can assist with. With kids home from school tensions can run high and people get on each other’s nerves. EAP is designed for many of the things that come up in a crisis situation like this.
- If you have had to lay people off, do it with compassion and then, stay in touch with them to find out how it is going. Help them if you are in a position to do so. When things turn around, you want them to return to work. You NEED them to return to your place of work!
The Tsunami is coming! Those employers that are mishandling the way they deal with their employees are planting seeds of doubt in the minds of their employees. There will be a lot of pent up demand from people who wanted to leave prior to the virus hitting but couldn’t because the economy started to contract. When the economy takes an upward turn, people will be switching jobs in droves due to that pent-up demand! That situation, combined with any mishandling by an employer will further drive employee turnover.
This employee recruitment expert and former HR leader has seen more recessions than he cares to recall. They all have generated fear and anxiety. That needs to be dealt with, not ignored. Ignore it at your own peril. If ever there was a time when your employees needed you to Give Your Employees C.R.A.P…(Caring, Respect, Appreciation and Praise) now is that time. Why? Because C.R.A.P. Works!
Are you looking to reduce your employee turnover by 45-80%? Do you struggle with the mindset of a changing workforce? If so, email Jeff at firstname.lastname@example.org or check out his website at https://www.jeffkortes.com to find out how his customized programs and workshops can turn your organization into a high performing retention magnet!