This employee retention speaker and employee retention author always felt that organizational communication was one of the major strengths of companies where he had worked. It seemed to come so easy. I had GMs and plant managers that believed in it, had used it for years and, in most cases, had perfected a multi-faceted approach to communication with the workforce. The key was the multi-faceted approach. They didn’t rely on one method of communication to get their message across.
In most cases we had town hall meetings on a set schedule but would hold them in emergency situations as well. Then we had morning department meetings, meetings for special events, and managers were talking with their people day in and day out about issues. This had the effect of minimizing the negative impact of the grapevine and the fear it tended to generate. If we heard rumors…we acted to shut them down. Not only are rumors disruptive because people are distracted by them, they are often the way fear spreads in an organization. Fear is a major enemy of employee retention. It prompts people to consider other opportunities they might not consider in “normal” times.
Once you have a system of communication in place you will see results….and that’s the key. You need a SYSTEM! It can’t be ad hoc. A well thought out system, disciplined system, shuts down the grapevine. Once the grapevine is shut down, you use the same system to educate people on the business, promote the positives of your organization, recognize people, etc. You turn the system into a positive force in the organization. Absent a well-run communication system…the grapevine becomes your communication system and you’ve lost control.
Lastly, this employee recruitment expert will tell you that taking the time to communicate effectively sends the message that you care about them enough to take the time to do it right. This builds respect between leaders and employees. An effective communication system takes addresses two elements of the C.R.A.P. philosophy. (Caring, Respect, Appreciation and Praise) Remember…Give Your Employees C.R.A.P.® Why? Because C.R.A.P. Works!
Are you looking to reduce your employee turnover by 45-80%? Do you struggle with the mindset of a changing workforce? If so, email Jeff at email@example.com or check out his website at https://www.jeffkortes.com to find out how his customized programs and workshops can turn your organization into a high performing retention magnet!