As she got into the details, this employee retention trainer was impressed. She had not even started and she was in the notice period after accepting the job but had not started working for her new employer yet. She came home one day from work and was checking her emails and there was an email from the CEO of her organization. What was impressive was how the CEO communicated.
The first thing the CEO did was keep it short. This was not some drawn-out letter. It was succinct and got to the heart of the matter so she would most likely read it completely. Then the CEO talked about what their primary purpose was as an organization. It was straightforward and to the point so there was no doubt what organization was there for. He then went on to talk about how important it was to attract and retain high-caliber people. By doing so, he communicated to the newbie that she mattered and had achieved something important by being hired.
Lastly, he talked about what the future would look like based on the strategy the organization was planning. With job security being so important coming out of the Covid-19 Pandemic, this sent the message that there was no intention whatsoever that the organization intended to fail. That confidence will rub off on employees. She now knows that they are actually thinking ahead…which many organizations don’t.
The thing this employee recruitment expert also was impressed with as well was that the CEO was using elements of the C.R.A.P. Philosophy. He was actually giving the new employee C.R.A.P.® (Caring, Respect, Appreciation, and Praise). This new employee hadn’t even started, and they were already showing the organization cared enough to take the time to communicate and that they appreciated the new employee joining their team. Hitting two of my top four key activities will help them to drive their employee retention strategies and cut employee turnover. If you are a CEO reading this, take a cue from this CEO and start writing an email like this one to your new employees!
Remember…Give Your Employees C.R.A.P.® (Caring, Respect, Appreciation, and Praise) Why? Because C.R.A.P. Works!