414-421-9626 jeff@jeffkortes.com

Ready to Get Serious About Employee Retention Strategies? 

Start Dishing Out C.R.A.P.!

It might seem too easy: The solution to your employee retention challenges lies in a simple acronym.

Employee retention speaker and consultant Jeff Kortes is a big believer in C.R.A.P.: Caring, Respect, Appreciation and Praise. Spread plenty of C.R.A.P. in your organizational culture, and watch workers become more engaged, positive and productive.

They’re more likely to stick around, too. Yes, an organization full of C.R.A.P. has far less employee turnover.

Jeff, an employee retention expert, offers two programs built around his philosophy of C.R.A.P. Book one or both, implement their strategies and tactics, and you’ll likely find yourself with some spare time … that otherwise would have been spent trying to replace employees! 

Give Your Employees C.R.A.P…®

The Success Formula for Building Employee Loyalty

Why do some bosses have loyal staffs of long-term employees, while others are poster children for employee turnover? The answer is C.R.A.P. … and successful bosses know how to dish it out. Drawing on his extensive experience as a talent recruiter and HR leader, Jeff explains why some employees will run through a brick wall for their boss, while others would gladly throw their boss off a wall. Jeff’s lively, give-and-take program helps participants understand that the formula for employee loyalty is simple: Give Your Employees C.R.A.P.®.

Jeff deciphers why some employees gladly go the extra mile for their supervisors … while others work only for a paycheck, and are out the door at 5 p.m. As a “headhunter” and human resources executive, he’s heard firsthand from candidates why bosses who give their people lots of C.R.A.P. can count on them when times get tough.

Drawing on his three-decades career, Jeff uses real-life stories and audience participation to help attendees understand the C.R.A.P. formula to driving employee loyalty and employee retention. His insight is unique, to say the least. Most importantly, participants leave with tangible ideas and action steps – ones they can implement immediately to strengthen employee loyalty and retention in their own organizations.

Give Your Employees C.R.A.P…®

and 7 Other Secrets to Employee Retention

Great employees don’t change jobs on a whim. Yet, when vital workers leave, do you ever really learn their reasons why? Wouldn’t this insight be invaluable for keeping other key talent?

Jeff provides a “headhunter’s” insight into the mindset of employees who leave their jobs (or are contemplating doing so). He pulls back the curtain on why solid performers leave organizations, drawing on his three decades of experience in HR, recruiting and as an employee retention speaker and consultant. The results might surprise you.

Retaining talent is critical to staying competitive. Jeff’s humorous, real-life stories and interactive format show why the secret is C.R.A.P. – the more, the better!

Frankly, most employers don’t give their workers enough C.R.A.P. (and yes, that’s a bad thing). Through humorous, real-life stories and interactive participation, Jeff explains the inestimable value of C.R.A.P., and shares other employee retention strategies that give you a competitive edge when working to retain talent.

Be warned: You’ll hear real-life candid comments – ones they’d never share in an exit interview – from candidates whom Jeff has recruited as a “headhunter.”

This unique perspective, shared in Jeff’s lively, engaging presentation format, might spur you to take a critical look at your organization’s employee retention plan … and spot and fix gaps before more great people get away. 


Kayley Cox

Human Resources Manager – Gardner Pie Co.

I first found Jeff Kortes while attending his C.R.A.P. break-out session at the Ohio SHRM Conference in September 2018. As Jeff began speaking, I immediately knew I would enjoy his presentation. Jeff included many personal stories and relevant work experiences throughout his presentation that really made his material relatable, personal, and genuine for me. He comes from a food manufacturing background and truly understands our struggles with employee retention and turnover. After hearing Jeff speak, I knew he would be perfect to facilitate an on-site Supervisor & Management training at work. The past year and a half has been a struggle to retain employees; this is not new to our industry or any other industry hiring. The need for our team to dig deeper and become proactive with both employee retention and turnover was crucial and needed immediate attention.

Jeff’s on-site training sessions reflected that same speaking style I heard during his break-out session in September. Between Jeff’s trainings, book, and famous CRAP coin, Supervisors & Managers jumped on board to demonstrate and practice his employee engagement philosophy of Caring, Respect, Appreciation and Praise. For the departments that truly embraced this philosophy, we have seen it positively impact our retention and turnover. Compared to this time last year, one department’s employee retention has improved by 121.33%!! It wasn’t easy, and the struggle isn’t over. Supervisors and Managers have to put the work in and maintain that CRAP philosophy to see change in their employees and culture. If you “give a CRAP,” the results and numbers will speak for themselves. “

Samantha Mendenhall


“We just completed our 5th training module with you and as always it has been a great success. Your approach really works with our leadership group and delivers the messages they need to hear in a simple way they all can understand. For some of our more experienced leaders your materials are great refreshers that everyone needs to be reminded of from time to time.
When we started working together we were focused on employee retention which for some areas of our business has been reduced by 50%. That has helped our leaders from having to stretch our current employees thin filing in the gaps which in turn has allowed them to focus more on developing their current employees and giving them more C.R.A.P. We love your flexibility of making each training unique to PCI and dealing with concerns we have at the time.

Leaders continue to talk C.R.A.P and use the tools you have given them and we can see the impact it has had at our site. Thank you for your partnership and we look forward to having you back in the near future. “

Cliff Sanderson


“It was such a pleasure to have you present to our leadership Team at our Vanderbilt Ml facility. The logical, common sense approach, tongue in cheek acronym and your unbelievable ability to relate to your audience absolutely mesmerized this group. Your in-depth knowledge of manufacturing, and down to earth approach clearly won over this hard to “connect with” group.

Even with an unemployment rate that continues to decline, and a job market that continues to get hotter in Northern MI, we have seen a close to 80% reduction in turnover rate. The recipe you outlined in your presentation is put into practical application every day, and as a result we’ve seen much improved morale and a workforce that is genuinely engaged.

As our population continues to decline, northern states will be especially hard hit. Employee retention will be critical and creating an environment that is Caring and Respectful with leaders that can show genuine and specific Appreciation and Praise will not only serve to keep employees, but also create a work environment that will attract others.  I cannot think of a more mission critical focus for any employer. “

Make your next event unforgettable. Contact Jeff TODAY!

Contact Info


Human Asset Mgmt LLC
P.O. Box 320294
Franklin, WI

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Questions? Message Jeff!